Paid Media Specialist/ PPC Specialist
| Location | Cape Town, South Africa, South Africa |
| Date Posted | January 12, 2023 |
| Category |
Advertising
|
| Job Type |
Full-time
|
| Currency | ZAR |
Description
South Africa’s #1 Property Investment Group has an exciting opportunity available for a Google Ads Specialist!
Some of your duties and responsibilities will include, but not be limited to:
- Responsible for creating, managing, optimizing, and reporting on paid media campaigns primarily across Google Ads.
- Establishing campaign cost / sales targets and working towards weekly / monthly KPIs
- Experimenting daily to identify the best working strategy for our campaigns.
- Conduct reports using tools like Google Search Console
- Search Engine Marketing (SEM) - Ads Group, Performance Measurement, Ranking, Content Marketing, Links.
- Search Engine Optimization (SEO) - Page Rank, Traffic, Tags, Blog, Keyword, Strategy.
- Monthly reporting on SEO & PPC performance
- Pay-Per-Click (PPC) - Analysis, Ad Creation, Campaign Assessment, Target Marketing.
Requirements:
- BCom Degree in marketing or similar
- 3- 5 years’ experience with Google Ads and Google Analytics.
- Google AdWords certifications
- Google Tag Manager certification
- Google Analytics certification
- Agency experience preferred.
- Understanding of UX is beneficial.
- Experience working in a Search Engine Marketing (SEM) role with Paid Advertising experience