Reference: CPT000109-AG-1

Our Client is seeking an Insights Analyst who is motivated, energetic, inquisitive and highly numerate person who has a solid technical base, but who also possesses an appreciation for numbers. Someone who understands the value that can be derived from interrogating numbers and adding value and solutions to the Acquisition Marketing team and the rest of the business.

Duties will include, but not limited to:

• Integration of new sources of data into Company databases, so that it can also be analyzed and included in relevant reports
• Integration of data into relevant workflow processes, with the specific aim of continuously adding value to business data
• Conceptualizing, defining and delivering new reports, as well as improving existing ones
• Analysis of data from various sources in order to ensure that the Business acts proactively on the information at its disposal
• Continually searching for new and useful ways to obtain, integrate and analyze data that is relevant to the Company’s business model
• Education of report end-users, so as to ensure a maximum spread of expertise around the Company

Essential Criteria:

• Tertiary Degree with majors in IS / math / stats / engineering or similar
• Minimum of 3 years’ experience with SQL
• Minimum of 3 years’ experience with the MS Business Intelligence Stack (SSAS, SSIS, SSRS / PowerBI)
• Minimum of 3 years’ experience with reporting and analytics using vast amounts of data or reporting cubes
• Experience in creating management reports
• Advanced Excel skills (pivot tables, formulas, functions)
• Solid knowledge and understanding of Business metrics and processes

Desirable Criteria

• Strong business intelligence background
• Experience in Online marketing from branded display to direct response channels
• Solid knowledge and understanding of Digital Marketing and Search Engine optimization best practices
• Experience with online marketing cloud data platforms and API’s (Google Analytics, Google Cloud Platform (GCP), third party marketing data providers)
• Experience with statistical software such as R, Matlab, Octave, Python, Statistica, etc.
• Experience with Stats, spreadsheets, graphs and programing languages (C#, Python, JavaScript)
• Solid knowledge and understanding of the technology behind web pages and digital capabilities including cookies, HTML and JavaScript
• Experience with VBA, data mining and stats software

Person Specifications:

• Building Relationships
• Excellent Organisation and Planning Skills
• Proven analytical and problem-solving ability
• Ability to work in a fast paced, pressurized environment
• Communication Skills
• Decision Making
• Accountability and Execution
• Strong numerical skills
• Highly self-motivated
• Commitment and Effort