Responsibilities:

• • Analysing, monitoring, optimising, reporting and coordinating performance of all Digital Marketing channels.

• • Exploring new channels as well as looking into new ways of reaching a target audience and maximizing the results with clients.

• • Monitoring and managing the performance of websites’ landing pages metrics and lead the improvement of the user experience.

• • Working closely with various teams as well as outsourced service providers.

• • Researching the latest digital tools and interactive trends.

• • Creating integrated and cost-effective digital strategies.

• • Driving value for the organization.

• • Analysing and reporting on digital campaigns.

• • Analysing customer and user data.

• • Engaging with clients, sales teams and management.

• • Mapping out how digital assets will be optimised for business results.

• • Defining and actioning digital events.

Qualifications:

• Degree in Advertising, Marketing, Communication Science or equivalent.
• Google Ads certified - Search, Shopping, Display, Video, Apps
• Google Analytics certified

Skills / Experience:

• 3 years experience in Marketing (Google and Facebook’s advertising platforms)
• Previous experience in the digital marketing or media agency environment:
  • Google Analytics (Google certification would be a bonus)
  • Google Ads and Facebook Ads managers
  • Managing a business Facebook page
  • Facebook business manager
• Ability to clearly define and articulate what is:
  • Programmatic Advertising | Google Ad Auction
  • Ads Relevance Score | A good landing page
  • The difference between Exact Match, Broad match, phrase match, exact match modifier, and Broad match modifier | A true view ad
  • The difference between a Facebook ad and a boosted post
  • The difference between a click and an outbound click
  • Google Tag manager | The partner network
  • ROAs | Search Impression Share | Brand Safety
• Experience in advertising on the following channels:
  • Google Search | Google Display | Google Partner network
  • YouTube | Google App's | Facebook
  • Instagram | Messenger | FB Partner network

Work Type:

• Remote

Competitive Salary

Job ID:
1003107P