Brand and Digital Marketing Manager -64027
| Location | Johannesburg South, South Africa |
| Date Posted | April 20, 2021 |
| Category |
Management
|
| Job Type |
Full-time
|
| Currency | ZAR |
Description
Unique Personnel boasts over 50 years (established in 1970) of personnel and staffing experience, so it's not surprising that even though our main focus has been providing on South African Staffing Solutions, we now recruit internationally for over 5000 clients
Duties & Responsibilities
Responsibilities
- Analyse brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing and product launch campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices, and tactics
- Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities
- Stay current on market trends and competitive activity
- Establish and maintain brand budgets
- Define and manage the brand communication strategy using a variety of media
- Own the development and messaging of the brand narrative
- Create, execute, and manage marketing programs and campaigns
Requirements
- Degree in marketing or a related field
- Proven track record working experience - 3-5 years of experience in brand management, brand marketing, or marketing management
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Building and managing eCommerce strategies/methodologies/frameworks to meet revenue targets.
- Assessing operational needs/requirements and best practices in eCommerce management to assist implementation processes.
- Managing internal and external partners/stakeholders in relation to meeting client eCommerce needs and expectations.
- Digital marketing activities/strategy.
- Strong experience with Shopify
- Strong knowledge of Web/Google Analytics.
- Strong project management capabilities.
- Familiarity in developing and managing eBusiness functions enterprise practices and framework procedures
- Demonstrable track record of devising sales-enhancing strategies
- Sound knowledge of prevailing procedures and techniques in e-commerce.
- Unmatched supervision, research, and troubleshooting skills.
- Exceptional consulting and quality assurance abilities.
Skills and Competencies:
- Excellent written and verbal communication - Outstanding communication skills
- Analytical with strong technical capabilities and understanding.
- Strategic thinker able to identify long-term opportunities and up to date with latest trends and marketing best practices
- Excellent multitasking and problem-solving capabilities
- A strong understanding of the fintech industry and social media content management/marketing
- Digital Marketing and Ecommerce methodologies and framework practices
- Proven ability to work cross-functionally
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Project management experience, with a solid understanding of project management principles and techniques
- Experience in digital marketing strategies and, loyalty and rewards programmes would be a plus